"We are recognized as synonymous with Audrey Hepburn is elegant, but she also is a connotation, assertive and strong woman." When the Longines, vice president of China and Hong Kong Miss Maggie Korea about the elements of luxury goods When Hepburn, she used to illustrate the nature of Longines, "a commodity to be a luxury must have personality, but also a guarantee of quality."

    Longines used for years as spokesman for the image of Hepburn, an elegant is the Longines has always been the banner is always the goal, which constitutes a Longines personality as a luxury; and Hepburn, as well as the rich connotation of charisma also illustrates Longines Table pursuit of quality, quality and technical innovation to another "luxury" factor. In Maggie Korea seems to have personality and the reason why the quality is a luxury, "luxury" core.

    Originated in the 1832's Longines watch is the Swiss watch industry's oldest trade mark, as the Swatch Group's first brand into the Chinese market, one in 1889, Longines has traces of Shanghai; 1911, Chinese newspapers have appeared in Longines advertising. "At one time, Longines has been forgotten in China, and there is a gap in history." Longines about development in China, Miss Maggie Lai said, "In 1994, we re-enter the Chinese market, 2003 year, Longines sold in China, the world's first over Italy and Japan. "

    "Developing a market like China, require time, patience and courage. In 1994, we established the Longines sold in China's 'ground', to rectify the Chinese market, the single market faces was our main job." For the development of training China's luxury market, Mai Ji Li recalled Longines strategy. "Understanding the development of this market is the most basic, our first step in Beijing, Shanghai and set up a special counter to seize the willing acceptance of what we 'bosom friend', followed by the use of these clients to convey the information Longines."

    The use of geographic and population groups of radiation is the Longines two ways. "We use to radiation such as Shanghai, Hangzhou, Nanjing and other surrounding cities, when these cities reveals a certain degree of demand for Longines, we will immediately seize this information put in these cities."

    In the use of radiation on the crowd, wheat Ji-li that come to the right channel to find people to run with the Longines features appropriate in advertising is an effective route of transmission of potential consumers. "When the 90s last century, newspaper advertising is a very effective way and we now attach more importance to a number of magazine advertising, outdoor advertising and creative activities." Spokesmen for the choice of the image is also Longines in this regard means of marketing. In order to develop the Chinese market in 2000, Qu Ying as their first consideration specifically for the Chinese market, the image of advocate, and now they hired a "graceful nature with the East" and Carina Lau.

    From 1912, as the Swiss Federal Gymnastics Games Longines Chronograph start Longines began to form lasting bonds with the sport. For the 2008 Olympic Games, Longines will continue to sponsor the "elegant" in Chinese men's gymnastics team, and as specified in the Olympic Games timing equipment, they will update the step of the strategic plan to broaden the Chinese market.