As many Chinese enterprises are caught in the "high TV ads bring high sales; television advertising to reduce sales to drop sharply; TV ads to stop, the product unmarketable," the vicious circle, the Swiss Swatch Group Tissot (Tissot) carried out the brand watches marketing, innovation, out of a low-cost way of marketing. In 2006, Tissot sales in China is expected to breaking through the 20 million, became the biggest-selling mid-range in the Swiss watch brand. Tissot Chinese market, sales of more than Switzerland and Italy to become the world's largest market for Tissot.

  Swiss Swatch Group, the world's largest watch group, a total of 18 brands, Tissot brand in its huge family, are mid-range products. Swatch Group, the top is the Breguet (Breguet); high-end brands such as Omega, Longines, radar, etc. Tissot hundred years have been insisting on the mission is, "Let the public at a lower price to buy high-quality hand "Table. In Switzerland, Tissot brand belongs to the general public can be described as a household name. In 1992, Tissot came to China found that Chinese consumers want the lowest price, buy a genuine Swiss watch, hope to have a quality Swiss watch brands in Switzerland. So Tissot According to the Chinese consumer psychology, brand positioning efforts to Tissot Tissot watches are neither buying expensive, but they also have identity and status. Tissot watch the current market retail price between 2000-6000 yuan. Made through the Swiss origin of the concept of marketing, and continue to strengthen Tissot accumulation of centuries-old culture, and so on, Tissot successfully portrayed himself as a slightly higher than Japan and Hong Kong, watches a file, while price is very good in the high-end brand.

  According to data from the Tissot in 2004, Tissot sold in China about 100,000 watches in 2005, grew to about 15 million. Behind the rapid growth of the market, is the annual Tissot marketing sales promotion costs were less than 2%. In 2006, Tissot retail sales to exceed 5 billion yuan, the cost of its marketing campaign not to 1,000 million yuan. Tissot China in the marketing costs limited circumstances, the implementation of "consumer marketing", that is, not the pursuit of high visibility, but the pursuit of loyalty, so that each use of a Tissot Tissot consumers have become image ambassadors and word of mouth spreaders .