Swarovski company's early stage of development, that is, half of the 20th century coincides with a frequent wars and turbulence, the era of economic turmoil, but Daniel has always been good at in the face of adversity to find a new path, while the unknown town of Wattens has also become a Daniel take off to make the cause of feng shui treasure, not only to help Swarovski crystal products to open the market, but also inspired an endless stream of innovation and inspiration. 
    The early 20th century, Daniel's three sons William and Alfred Friedrich will begin to participate in his father's business manufacturing operations. In 1908, Daniel began trial production of artificial crystal. They Wattens villa next to the construction of a laboratory dedicated to spend three years has created a melting furnace. In 1913, Swarovski started mass production of its own flawless artificial crystal stone, crystal and gems of these products will soon be in hot pursuit of the market. With the outbreak of World War I, Swarovski into the lack of equipment and raw materials of the dilemma, Daniel after two years of research and development, in 1917 launched the automatic grinding machine, used to process crystal products, in 1919, Daniel gave the kinds of machines registered the patent. The 20th century, 20 years, fashion became popular in Europe and America are decorated with pearls and crystal skirt. See the emerging market demand, Daniel in 1931 invented a greatly welcomed by rock fashion, the above Zhuiman beautiful crystal pieces can be directly sewn into clothing or shoes. Swarovski crystal thus became the hot demand, at Chanel, Gucci, Dior and other top fashion brands as well as film companies and a host of Hollywood stars among the best of both worlds.
    Since then, the company's product lines continue to be extended to every corner of crystal ornaments. Today, visitors are as long as the Wattens of "Swarovski Crystal Worlds," where the rounds, you can understand how these products are as close to people's lives. In addition to fashion, shoes, hats, watches, jewelry on the Swarovski crystal ornaments from the outside, when the customer walked into the sale of outdoor sporting goods store to buy for hunting and bird watching telescope, the telescope's brand is likely to be "Swarovski Optik", it is derived from the eldest son of William Daniel in 1935 creation. The New York Metropolitan Opera, Paris, Versailles, and even China Great Hall of the crystal chandeliers are Swarovski Chu Pin's "STRASS".
    By 1976, Wattens Swarovski accomplishment in the history of another leap forward. Year's Winter Olympics held in Innsbruck, capital of the province of Tyrol, while Swarovski designer Max Schreck is also the case of occasional use of crystal lamp parts put together the fragmented material to make a crystal mouse. It is the company's history, the first crystal-to-market product, it instantly became the best-selling Olympic souvenirs. This has inspired Swarovski follow up the victory to launch a series of small animals, plants and so on the theme of "Silver Crystal" Decoration Products. In 1987, the company set up a "Swarovski collectors club", so far, collecting the club has more than 30 countries in the world has 45 million members, "Silver Crystal" series as a sign of Swarovski products.
    It is no wonder that the fifth generation of Swarovski transmission Sagittarius Marcos during his visit in China, was asked whether it would be like the world, like many large companies take advantage of China's labor advantage in China's factories, the Ferdinand Marcos smiled: "A one hundred years, the soil and water Wattens Swarovski success of the brand, we are only in Wattens and writing the land of myth. "and also because of Wattens Swarovski by the rise of the original unknown town to develop into one of Austria's most famous industrial zone. The town residents have 1 / 3 of the people are the company's employees, while the rest of the people there are more than 80% engaged in Swarovski-related tourism, catering and service industries.