In the modern marketing concept is widely popular today, to meet the customer needs to make customer satisfaction (referred to as CS) as competition in the market business strategy and tactics of the essence. Customer satisfaction strategy (ie CS strategy), is the 20th century, 80 years of foreign enterprises to adapt to changes in the world economic situation and put forward a new marketing strategy, and the formation of a market-centered, customer-focused independent theoretical system . In the United States, Sweden and Japan, the process of implementing a number of companies have achieved remarkable success, causing many experts and scholars to study the theory and practice theories and methods to improve customer satisfaction, the most representative to put forward a few Philip Kotler • degree of customer value to the concept, which set out the factors that affect customer satisfaction. China's economic system today, from planned economy to a market economy, economic growth is also from extensive to saving changes. Formed because of excess production capacity significantly increased market competition, combined with corporate profits need to increase efficiency will be implemented CS strategy as a business one of the most important system engineering task has become more urgent. Practice has proved that the concept of the formation of CS, CS strategy for the implementation of the soul has played a role. To this end, grasp the concept of change is essential to establish CS ideas.