All studies in China, Advertising and Communication, people have an expression rather die than live, because the books taught almost entirely on the manufacture of anti-aircraft guns, nuclear weapons, like the advanced theory, Xuechengzhihou return to the market, they have to Soil eating millet carrying his gun to fire a little bit.
 
     Early integration of the world economy, but the ads still in the relatively backward level, because we the audience are still at the level of the most low-end aesthetic. In particular, in recent years, prices go up, the mentality of money greater than all, their livelihood problems greater than any problem, as advertising aesthetic, the majority of the audience one by one into two, either too tired or not yet begun.
 
     At this time, Louis Vuitton launched its Chinese advertisements, is actually very representative.
 
     And many luxury goods advertising, Louis Vuitton, the Chinese advertising has not changed much, just finished the original ads only. Appreciation of such advertisements, the screen is unique, sophisticated, after all, has passed through the test of multi-national audience, to the domestic players is a matter of course. Of our attention to the localization of the subtitles, the idea is you can watch his 12.
 
     But its entirety, the Louis Vuitton ads in Chinese is almost one-sided, good thing all the focus on the screen, and full-length 90-second ad, using more than 40 images can be described as a degree of relaxation; and reflected subtitles the content and spirit can only be described as a mess.