China is undoubtedly the best representative of the emerging markets.

   According to the World Luxury Association Chief Representative of Beijing Representative Office Ouyang Kun introduced, according to the association predicted China's luxury goods by 2010, the total will reach 2,000 billion yuan; By 2015, China will account for the global luxury goods market share of 32 %. Bain & Company's report the next five years, China's luxury goods market could reach 20% ~ 35% annual growth.

   LVMH is clear that growth is being shared feast.

   In 2008, China became the LVMH Group, the second largest market for wine varieties, is the first time to become its flagship brand Hennessy (Hennssy) in the world's largest market; the same time, LVMH Group, the most well-known LV, according to the brand, in the Sales in the Chinese market has also been ranked second worldwide.

   "A few years into the Chinese market experience and accumulation of the various departments have made LVMH's brands in China and enjoys high popularity and reputation, especially in China a huge potential consumer group LVMH in the future as a loyal customer." Zhu Mingxia briefed reporters.

   January 16, 2009 LV settled in Taiyuan, Shanxi; February 1, LV Global President, JIA Shi-jie for the first LV brand shop opened in Tianjin. In the global economic downturn and the larger environment, LVMH Group, the Chinese luxury goods market, confidence in the future.

   At the same time, LVMH in China has not only satisfied with the sales of existing products, but also begun to focus on the development of China's national conditions, based on new products in line with the Chinese culture. An example is the Hennessy said that the acquisition of wine for Wenjun. In May 2007, Hennessy invested 96 million yuan, holding acquired Jiannanchun Wenjun owned winery has become China's traditional luxury industry, LVMH stationed in the first step.

   However, LVMH's prospects are not bright. According to Ouyang Kun introduced by the World Luxury Association study found that, LV lead the era of luxury goods in China has been completed in more international brands continue to flock to China, LV lead position may be gradually replaced.

   In a global scale, many analysts expect the global luxury market in 2009 will drop about 10 percentage points. LVMH also be constrained by this. This, LVMH Group, CEOBernardArnault said: "I want to sell can grow forever, but now the situation is difficult to estimate."