Hennessy is the eighties, when the twentieth century, to 1980, when statistics, the annual global sales of about 130 million brandy. In order to maintain the leadership position Hennessy, in addition to selection of the finest wine grapes areas, each of brandy into a brew-style, their different Cognac, and then divided into 19 or 20 different wines age pull Lan, so as to wine quality and progression, respectively.
Each exit required by the city of cognac degree of quality and taste different, such as the Asian area to Hong Kong and China, for example, have preferred a more sweet flavor degrees of brandy. Order to meet the needs of the market, each exporting country, it will taste different degree of modulation. The Hennessy bartenders, by their sense of smell and taste, together with the extraordinary memory, to be selected for different wine-producing areas, the modulation of different degree of wine quality and flavor, with glass bottles and containers for record labeling, such as the this means that degree by the local state welcome to the bottle for the future export of modulation standards.
The corporate brand in the World Brand Lab (World Brand Lab) prepared in 2006, "the world's 500 Most Influential Brands" list ranked 135th.