Cartier:Innovation will never stop

   As a third generation family Cartier representatives, both the artist's character and genius business minds will be the eldest son of Louis Cartier into a whole new level. With those of traditional techniques with the traditional pride in a different luxury brands, Louis Cartier gives the more innovative elements. In 1910, Cartier Queen Elizabeth II of Belgium designed to produce a vortex-shaped crown molding and the theme of the Royal crown pattern. It also marks the world's first platinum gold Cartier with diamonds has a symbolic pattern of these was a superb performance, displaying the most exquisite Cartier jewelry craft.

   From the beginning of the 20th century, Louis? Cartier learned from Egypt, Persia, the Far East and the Russian Ballet (theBalletsrusses) for some design inspiration and style of integration, and try to use the agate, coral and other new materials, thus forming a kinds of new style of art. This style of Paris in 1925 organized by the International Exhibition of Modern Decorative and craft arts, after known as "decorative arts" (ArtDeco), further leading art and fashion from the time trend.

   In 1912, Cartier "Magic Charm" clock came, the most beautiful work is a gateway to six minutes and 12 Chinese bell. The bell for the extraordinary significance of Cartier has been described as priceless watch industry. In 1924, Louis? Cartier has designed a well-known poet JeanCocteau style unique and innovative Cartier ring ring, three Circle Surround each with a symbol: Friendship (Platinum), loyalty (gold) and Love ( rose gold). Later, this popular design is used worldwide for more Cartier watches and accessories design. In the Louis? Cartier's leadership and management, the kind of innovation, are numerous, Cartier jewelers also result from a single into a covered high-level jewelry, watches and fashion accessories market leader.

   Time, such as fleeting. 160 years later, Cartier dedication to change is still same as ever. "Cartier is the only long-legged monster with 10. Succeed in the market environment much larger rivals to win, we would have someone else take the lead before action is shot." Cartier CEO Bernard is currently the world? Fornas says.

   While in the Chinese market, it is never-ending Cartier pioneer of the modern version of the gesture. While Cartier is not recognized in order to cater to Chinese consumers, but whether it is PASHA series to the classic PASHERE series have shown a distinct Chinese characteristics, especially in the "Kiss of the Dragon" series, Chinese characters, dragons, flowers window , Ruyi even China's immortal characters are in a perfect harmony of form in their jewelry designs. A certain level, China's significance for the Cartier is the future, Cartier obviously hope that China will bring opportunities as its two centuries ago in France. The only difference is that Cartier has been the focus of the current royalty and nobles to the civilian population.

   Cartier appears in the classic sense does not mean that high above, in addition to its unique, but also means that forever different. The constant innovation and revolution, this is the best way to maintain this difference. Therefore, Cartier can never slacken.